The wood-based material manufacturer brings new introductions and innovations for the furniture industry, specification and shopfitting.
On the 600 m2 EGGER trade fair booth, the international audience will be “Simply Inspired” from 16th to 19th May 2017. Under this motto, the wood-based material manufacturer showcases highlights from their in-house exhibition EGGERZUM 2017, alongside new products and services from the EGGER Decorative Collection 2017-2019.
At Interzum in Cologne, EGGER offers inspiration and ideas for trend-oriented designs in Hall 06.1, Stand A70-71/B079. This year’s trade fair motto “Simply Inspired” is an umbrella term covering all of EGGER’s new introductions. It includes new decors and products from EGGERZUM 2017 – the wood-based material manufacturer’s in-house exhibition for the furniture industry – as well as premium surfaces and the 9 Grid system from the EGGER Decorative Collection. Both areas are united by the central theme of inspiration. “Our customers know us as a future-oriented provider of ideas for design and material. We will once again live up to this expectation with this year’s presentation at Interzum in Cologne,” says Hubert Höglauer, Head of Marketing and Product Management Furniture/Interior.
EGGERZUM 2017: Innovations for the furniture industry
For more than 20 years, EGGER has been successfully organising EGGERZUM, an in-house exhibition for its customers in the furniture industry, in various locations belonging to the corporate group. The decor and surface novelties presented – now also shown at the Interzum – are inspired by social trends such as mindfulness, value, and balance. They are reflected in interior design in the deliberate combination of a wide range of materials and colours. The mindful handling of accents and contrasts, light and saturated uni colours, plain and striking woodgrain decors, as well as diverse material reproductions, leads to balanced but at the same time exciting decors.
Since the introduction of PerfectSense Gloss and Matt lacquered boards, the wood-based material manufacturer has been working hard to develop this premium product further. In addition to the 18 decor variants of the EGGER Decorative Collection, EGGERZUM 2017’s exciting decor innovations for woodgrain and material reproductions in gloss and matt will also be shown in Cologne. With a new matt concept, EGGER offers a complete PerfectSense Matt solution for the furniture industry.
There have also been changes for edging: at Interzum, EGGER is presenting woodgrain and material reproductions as polypropylene edging in digital printing with embossed texture. This means that the full-range supplier provides a suitable edging for almost every surface.
The EGGER Decorative Collection for specification and shopfitting
The wood-based material manufacturer is also bringing its new EGGER Decorative Collection 2017-2019 to Interzum. Introduced successfully across the world in January, the collection is aimed at architects, distributors, and fabricators. The collection is an interconnected system with 300 decors, seven new surfaces, and an expanded product range for established decor and material combinations. Comprehensive services provide support in every project phase and make fast, reliable, and successful activities possible.
Moreover, EGGER has developed a system that provides orientation in this decor diversity: the innovative 9 Grid system, in which decors are ordered into compact 9 grids, allows for fast, direct comparison between colour tones and also groups wood types and materials by character. Decors for projects can be defined easily and efficiently.
Another key element of the Collection are the nine style worlds: they incorporate defining international trends, on whose basis EGGER has developed its decors.
“Materials & Nature” piazza with EGGER expertise and products
As at previous Interzum trade fairs, EGGER is fitting both of the “Materials & Nature” piazzas (Hall 06.1 and 10.2) with EGGER’s new products. Moreover, expertise from the EGGER team is also available in the form of lectures:
“Individuality – Simply Different” on Tuesday 16th and Thursday 18th May 2017, with Michaela Gimpl, Design and Decor Management EGGER Group, as well as on Wednesday 17th and Friday 19th of May, with Klaus Monhoff, Head of Design and Decor Management EGGER Group. Both talks will take place at 2:30pm in the Individuality piazza in Hall 10.2.
“Simply Inspired” with EGGER at the Interzum 2017
|→ A 600 m2 EGGER trade fair booth in Hall 06.1, Stand A70-71/B079 at the Interzum 2017, 16th – 19th May.
→ Under the motto “Simply Inspired” EGGER brings together new introductions from the EGGERZUM 2017 in-house exhibition for the furniture industry, as well as those of the EGGER Decorative Collection 2017-2019 for specification and shopfitting.
|→ EGGERZUM 2017: decor and surface novelties are inspired by society trends; expansion of the PerfectSense product and decor family with new decors in Gloss and Matt; polypropylene edging matches almost any surface thanks to the digital printing procedure.
→ EGGER Decorative Collection 2017-2019: launched in January, the new collection includes decor and surface innovations, as well as an expanded product and services offer.