In this exclusive interview with The Wood Portal from the floors of interzum Cologne 2013, Mr. Gerhard E. Blum, President, Julius Blum GmbH, speaks to Mr. Shanti Mansabdar about their presence at the show. Being one of the market leaders in the fittings range for kitchens, BLUM’s focus continues to be on high-quality products and an apt theme- “Perfecting Motion”. Mr. Blum speaks about the company’s philosophy, their continued effort on R&D by spending 4% of their turnover on it and their positive response about the show. He speaks about how they are able to provide useful products to the market by performing a dedicated requirements’ research of kitchen users : to identify the pain points in the existing solutions, and how to solve them with new and better fittings. This makes them a complete kitchen solutions company rather than a product manufacturer. Watch the complete video for more details about his views about the current market scenario globally, and their future plans.